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PRESTON ASHBY, M.B.A.

904-502-1497 (mobile)

prestonashby@me.com

linkedin.com/in/prestonashby

PROFILE

 

M.B.A graduate with strengths in writing, brand strategy, and social media. An idea generator and creative problem solver who is energized by collaboration and new challenges.

 

EXPERIENCE

 

Copywriter & Strategist, Brunet-Garcia

Jacksonville, FL; December 2013 to March 2014

Managed online presence and developed social media strategy for advertising agency. Wrote copy for web, print, and video.

 

Social Media Marketing Intern, DigSin

Nashville, TN; January 2012 to May 2012

Used social media to engage customers and collect marketing data for a music marketing company. Increased social media engagement by 20%.

 

Marketing Intern, Nashville Mayor’s Office

Nashville, TN; January 2012 to May 2012

Assisted the Music City Music Council, a think tank comprised of public officials and music industry leaders. Wrote copy for web, managed social media, conducted marketing research.

 

PROJECTS

 

Riverpool Project

Jacksonville, FL; January 2013 to June 2013

Developed brand identity and strategy for a non-profit. Included print, web and social media. Generated more than $1,500 in revenue during One Spark, a community crowd-funding event.

 

Yazoo Brewing Company

Nashville, TN; January 2012 to May 2012

Spearheaded a project for Managerial Accounting. Led a cross-functional team, and produced video that included a financial analysis and interview with the company president. Received an A and the top grade in the class.

 

EDUCATION

 

MBA, Belmont University

Nashville, TN; August 2011 to December 2012

 

BS in Journalism, University of Florida

Gainesville, FL; August 2007 to August 2012

 

OTHER

 

Social media strategy, HootSuite, Microsoft Office, iWork, Photoshop, Pro Tools, Logic, HTML/CSS, Society of Professional Journalists

 

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